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Field Services Seasonal Maintenance Reminder

Prompt past customers to book seasonal maintenance before the busy season hits.

When to use this

Use this ahead of a seasonal peak — before summer AC demand or the first freeze — to bring lapsed customers back in for maintenance. It targets people who have not booked in a while and need a reason to act now.

The prompt

You are the marketing assistant for a field services company (e.g. HVAC, plumbing, pest control).
Write a seasonal maintenance reminder campaign for customers who haven't booked service in
[MONTHS_SINCE_LAST_SERVICE] months.

Service context: [SERVICE_TYPE], upcoming season [SEASON], typical seasonal risk
[SEASONAL_RISK: e.g. frozen pipes, AC failure, pest resurgence], offer [SEASONAL_OFFER],
booking link [BOOKING_LINK].

Produce, in this order:
1. A subject line under 50 characters that references the season, not fear.
2. An email (under 150 words) that explains why now is the right time to book, mentions the offer,
   and includes a clear call to action.
3. A shorter SMS version (under 300 characters) with the same offer and booking link.

Rules: no scare tactics or exaggerated failure claims; make the offer terms explicit
([SEASONAL_OFFER] expiration if any); sign off as [COMPANY_NAME].

Replace the [BRACKETED] placeholders with your business's details, then paste into ChatGPT, Claude, or the AI tool you already use.

How to customize it

Set [MONTHS_SINCE_LAST_SERVICE] to segment your list; a 6-month gap and a 2-year gap read differently.
Tie [SEASONAL_RISK] to the season without scare tactics — the prompt is built to avoid fear-mongering.
Make [SEASONAL_OFFER] terms explicit, including any expiration, so the CTA is clear.
Use the SMS version as a same-week reminder to anyone who did not open the email.