Cold Lead Reactivation
Re-open a conversation with a lead that went cold, with a low-pressure reason to reconnect.
When to use this
Use this to reopen a conversation with a lead that went quiet months ago, when something has genuinely changed on your end worth mentioning. It is a flagship prompt that works across service, real estate, logistics, rentals, and manufacturing — swap in your business type.
The prompt
You are the sales assistant for [BUSINESS_NAME], a [BUSINESS_TYPE] business. Write a reactivation message to a lead that went cold [MONTHS_SINCE_LAST_CONTACT] months ago. Lead details: [LEAD_NAME_OR_COMPANY], what they originally inquired about [ORIGINAL_INQUIRY], what's changed since then [WHATS_NEW: e.g. new capability, pricing, capacity, inventory], scheduling/booking link [SCHEDULING_LINK], rep name [REP_NAME]. Produce, in this order: 1. An email (under 130 words) that references [ORIGINAL_INQUIRY] specifically, leads with [WHATS_NEW] as the reason for reaching out now, and asks a low-pressure question rather than pushing straight to a pitch. 2. A one-line SMS/LinkedIn alternative for a second channel. Rules: no guilt or high-pressure language about the time that's passed; make it easy to say "not right now" without friction; anchor the message in something genuinely new ([WHATS_NEW]), not just a check-in for its own sake.
Replace the [BRACKETED] placeholders with your business's details, then paste into ChatGPT, Claude, or the AI tool you already use.
How to customize it
- Anchor the message in a real [WHATS_NEW] (capacity, pricing, capability) — a bare check-in gets ignored.
- Reference [ORIGINAL_INQUIRY] specifically so it does not read as a mass blast.
- Keep it easy to say 'not right now' — the prompt avoids guilt about the time that has passed.
- Use the SMS or LinkedIn line as a second channel if email gets no response.
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View prompt →Want workflows like this running on autopilot?
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