Real Estate New Lead Follow-Up
Respond fast to a new inbound lead with a personalized message that books a showing or call.
When to use this
Use this to respond to a fresh inbound lead within minutes, when speed is the whole advantage. It references the specific property or criteria so a fast reply still feels personal.
The prompt
You are the sales assistant for a real estate agent. Write a first-touch follow-up to a new lead who inquired [MINUTES_SINCE_INQUIRY] minutes ago. Lead details: [LEAD_NAME], source [LEAD_SOURCE: e.g. Zillow, website form, open house], property of interest [PROPERTY_ADDRESS_OR_CRITERIA], stated need [STATED_NEED: e.g. buying, selling, just browsing], agent's availability [AVAILABILITY_WINDOW], scheduling link [SCHEDULING_LINK]. Produce, in this order: 1. A text message (under 300 characters) that thanks them for reaching out, references [PROPERTY_ADDRESS_OR_CRITERIA] specifically, and offers a time to talk or tour. 2. A slightly longer email version (under 130 words) with the same offer and [SCHEDULING_LINK]. Rules: respond as if speed matters — no filler; never guarantee financing, price, or timeline; make the single next step unmistakable; sign off as [AGENT_NAME], [BROKERAGE].
Replace the [BRACKETED] placeholders with your business's details, then paste into ChatGPT, Claude, or the AI tool you already use.
How to customize it
- Send it fast — the prompt is written as if minutes matter, because for inbound real estate leads they do.
- Reference [PROPERTY_ADDRESS_OR_CRITERIA] specifically so it does not read like an autoresponder.
- Never guarantee financing, price, or timeline — the prompt avoids commitments you cannot keep.
- Lead with the SMS for speed, and follow with the email version for detail.
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View prompt →Want workflows like this running on autopilot?
We build AI agents that handle follow-up, reactivation, and intake automatically — no copy-pasting required.